An Exploration into the University Quality Assurance Practices for Maintaining the Students'™ Retention

Abstract

This qualitative study was a follow-up study of a quantitative study that was conducted to investigate the impact of quality assurance practices on university students' satisfaction and retention. The sample has been selected purposively from the already selected sample for the quantitative study. The sample consisted of six respondents who have extensive experience in the higher education sector more specifically in the quality enhancement department/cell. An interview protocol was developed focusing on research questions to collect their responses of them regarding the "exploration of the role of the Quality Assurance practices in students' retention and satisfaction". The conversations commenced with the introduction of the interviewees and the researcher and followed by opening questions transitioning to key questions. It was reflected by the participants' responses that there is a strong role of quality assurance practices in attaining students' satisfaction and retention.