PENGARUH DAYA TARIK WISATA RELIGI TERHADAP KEPUASAN WISATAWAN DI BAYT AL-QUR’AN AL-AKBAR GANDUS PALEMBANG

Abstract

This thesis is entitled "The Influence of Religious Tourism Attraction on Tourist Satisfaction at Bayt Al-Qur'an Al-Akbar Gandus Palembang". The purpose of this study was to determine the effect of religious tourism attraction on tourist satisfaction at bayt Al-Qur'an Al Akbar Gandus Palembang. This type of research used by researchers is using a quantitative approach method. This study uses primary and secondary data types. This study used data collection methods by observation, distributing questionnaires/questions, interviews. Respondents in this study were tourists who had visited the Bayt Al-Qur'an Al-Akbar Gandus Palembang religious tour with a sample of 95 people. The analysis technique used in this study was simple linear regression analysis and hypothesis testing (t and r2 tests). To prove it, the data was processed using the SPSS version 25 for Windows program and tested with statistics with a significance level of 0.05. Those who get tcount > ttable (8.428 > 1.662) with a significance of 0.000 <0.05. The results of this study indicate that the tested tourist attraction has a positive effect on tourist satisfaction even though the correlation level is not too significant because the Adjusted R Square figure only has an effect of 0.433 or 43.3% while the rest is influenced by other variables or factors.