They’re back! QR codes for marketing the academic library after pandemic lockdowns

Q3 Social Sciences

Public Services Quarterly Pub Date : 2023-07-03 DOI:10.1080/15228959.2022.2152152

Kate Cauley, Maria Kiriakova, Ellen Sexton

引用次数: 0

Abstract

Abstract The Use of QR codes for various functions in society resurged during the pandemic. We reviewed the literature on QR use in Libraries. We carried out an exploratory study to see if students returning to campus in spring 2022 could be persuaded to visit our Library website using QR codes displayed on posters and postcards distributed around campus. We measured relatively few visits to our website from our QR code marketing materials in comparison to visits originating from a search engine or a URL in Blackboard or on the college website.

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它们回来了大流行病封锁后学术图书馆营销的 QR 码

摘要二维码在社会中的各种功能的使用在大流行病期间再次兴起。我们回顾了有关图书馆使用二维码的文献。我们开展了一项探索性研究，看看能否利用校园内分发的海报和明信片上展示的二维码说服 2022 年春季返校的学生访问我们的图书馆网站。与通过搜索引擎、Blackboard 或学院网站上的 URL 进行的访问相比，通过二维码营销材料访问我们网站的人数相对较少。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Services Quarterly Social Sciences-Library and Information Sciences

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.