THE ANALYSIS OF STRATEGIC MANAGEMENT AT CIPTO MANGUNKUSUMO HOSPITAL AS A TEACHING HOSPITAL, UNIVERSITAS INDONESIA

IF 2.1 Q3 BUSINESS

Journal of Entrepreneurship Pub Date : 2023-07-25 DOI:10.56943/joe.v2i3.341

Oviani Agustina, Dra. Siti Safaria

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引用次数: 0

Abstract

The effectiveness in improving academic quality in universities is determined by good and practical management. Universities must have a quality management strategy to provide high-quality education. Therefore, this research aims to analyze the activities that occur at the Universitas Indonesia in improving the quality of its management that facilitates students’ both academic and non-academic activities. This research is a descriptive qualitative approach that focus to observe and analyze existing strategies at the Faculty of Medicine, Universitas Indonesia. This research also provides the recommendations for alternative strategies to achieve a competitive advantage. This research is using data analysis from interviews and formulating business strategies through 3 steps. The result of this research is in Medicine faculty of Universitas Indonesia already has a good corporate branding as an opportunity to increase promotion; develop more aggressive advertising; adjusting the market share for growing; and become more loyal in the term of service and quality of the Medicine faculty of Universitas Indonesia.

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印度尼西亚大学 CIPTO MANGUNKUSUMO 医院作为教学医院的战略管理分析

提高大学学术质量的成效取决于良好务实的管理。大学必须制定质量管理战略，以提供高质量的教育。因此，本研究旨在分析印度尼西亚大学（Universitas Indonesia）在提高其管理质量以促进学生学术和非学术活动方面所开展的活动。本研究采用描述性定性方法，重点观察和分析印度尼西亚大学医学院的现有策略。本研究还为实现竞争优势的替代战略提供了建议。本研究采用访谈数据分析，通过三个步骤制定业务战略。研究结果表明，印尼大学医学系已拥有良好的企业品牌，可以以此为契机加大宣传力度，开发更积极的广告，调整市场份额以促进增长，并在服务和质量方面提高印尼大学医学系的忠诚度。

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来源期刊

Journal of Entrepreneurship BUSINESS-

CiteScore

3.30

自引率

7.40%

发文量

期刊介绍： The Journal of Entrepreneurship is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of entrepreneurship. Topics appropriate and related to entrepreneurship include intrapreneurship, managership, organisational behaviour, leadership, motivation, training and ethical/ moral notions guiding entrepreneurial behaviour. Disciplinary boundaries that straddle entrepreneurship theory and research include economics, psychology, sociology, anthropology, history, management and others. The journal particularly welcomes articles that advance our understanding of entrepreneurship phenomenon across different national and cultural contexts. Articles should be well articulated and substantive. The journal is peer-reviewed.