Exploring Panic Buying Behavior During Covid-19 Pandemic: An Applied Study On Hypermarkets Shoppers in Egypt

Abstract

: This article investigates the influence of emotional and social factors on panic buying during the COVID 19 pandemic. This article focuses on group of independent variables which comprises Emotional factors measured by (fear of missing out – worry – regret) and Social factors (social media rumors – observational learning), Precautions awareness and Anxiety. While the dependent variable is the Panic Buying Behavior and the demographics as a moderator variable. Moreover, there are insufficient data about the effect of a group of emotional and social factors on panic buying in Egypt. So, this research can help to a greater understanding of these characteristics and, consequently, the motivations for panic buying behavior. The current study is based on quantitative data collected from an Egypt-wide survey of hyper market buyers. In this regard, the utility of this research lies in the fact that it permits the identification of major concerns and the formulation of essential conclusions. In the presence of demographics as a moderator variable, the results of this study indicate that dependent