Trends in media development in Ukraine: Social communication and legal aspects

Abstract

Globalisation and the development of new trends lead to the emergence of innovative tools for influencing the public; today, such tools are the mass media. Media is an important element of interaction between the authorities and society in the context of forming the necessary opinion on events and phenomena occurring in a particular historical period. The purpose of the study is to investigate the features and specifics of the functioning of mass media in Ukraine by examining the social communication and legal aspects of media activity in a historical context. The main method of research was the system and analytical method, by which the key characteristics and basic signs of the dynamics of the formation and development of Ukrainian media are considered, the specifics of the process of media influence on public opinion in Ukraine are outlined, and the prospects for the development of the direction in the future are presented. The essence and content of the concept of mass media, the history of its origin and general global trends in the development of the direction were analysed. The characteristic features of the transformation of the media sphere in independent Ukraine are identified, and the basic features and trends of the main types of media are summarised. The level and intensity of influence of certain media tools on public opinion in Ukraine were investigated. Based on the results obtained, the prospects for the evolution of mass media in Ukraine in the future are outlined; the main threats and challenges to further development in the context of the transformation of the social and communication sphere of social development are listed. The results and conclusions of this study can be used as a basis for future research on the presented topic, in particular, in the specialities “Sociology”, “Economics”, “Law”, as well as during the development and implementation of the legal framework in the field of regulating media activities in the social and cultural life of the state.