Enhancing Tofu Product Development: Integrating KANO and QFD Models for Consumer-Driven Satisfaction

Indonesian Journal of Innovation Studies Pub Date : 2023-09-17 DOI:10.21070/ijins.v25i.969

Anastasya Putri Hidayat, Rita Ambarwati Sukmono

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Abstract

This study seeks to optimize product development within the tofu industry by synthesizing the KANO and Quality Function Deployment (QFD) models, leveraging consumer preferences as the cornerstone for classification and gauging their profound influence on overall customer satisfaction. Employing a quantitative approach with a descriptive framework, this research employs the KANO model and Quality Function Deployment (QFD) as analytical methodologies. The outcomes unveil a structured approach that effectively aligns product attributes with consumer expectations, thereby enhancing customer satisfaction in the tofu market. This study's implications underscore its potential to revolutionize the tofu industry's product development strategies, emphasizing a consumer-centric approach for global applicability. Highlights: Integration of KANO and QFD: Efficient fusion of KANO and QFD models for enhanced product development. Consumer-Centric Approach: Prioritizing consumer preferences to boost customer satisfaction. Industry Transformation: Potential to revolutionize tofu product development strategies globally. Keywords: Tofu, Product Development, KANO Model, QFD, Consumer Preferences

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加强豆腐产品开发：整合 KANO 和 QFD 模型，提高消费者满意度

本研究旨在通过综合 KANO 模型和质量功能展开（QFD）模型，以消费者偏好为分类基石，衡量其对整体客户满意度的深远影响，从而优化豆腐行业的产品开发。本研究采用描述性框架的定量方法，将 KANO 模型和质量功能展开（QFD）作为分析方法。研究结果揭示了一种结构化方法，它能有效地将产品属性与消费者的期望结合起来，从而提高豆腐市场的客户满意度。这项研究的意义在于强调以消费者为中心的方法在全球的适用性，并强调其彻底改变豆腐行业产品开发战略的潜力。亮点： KANO 和 QFD 的整合：有效融合 KANO 和 QFD 模型，促进产品开发。以消费者为中心的方法：优先考虑消费者偏好，提高客户满意度。行业变革：有望彻底改变全球豆腐产品开发战略。关键词豆腐、产品开发、KANO 模型、QFD、消费者偏好

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Indonesian Journal of Innovation Studies

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