An exploration of perceived ecotourism design affordance and destination social responsibility linkages to tourists’ pro-environmental behaviour and destination loyalty

IF 2.4 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Ecotourism Pub Date : 2023-10-02 DOI:10.1080/14724049.2022.2085283

M. Azinuddin, M. Hanafiah, Nur Shahirah Mior Shariffuddin, Mohd Khairul Amri Kamarudin, Ahmad Puad Mat Som

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Abstract

ABSTRACT This study investigates the effects of perceived ecotourism design affordance and destination social responsibility on tourists’ pro-environmental behaviour and destination loyalty. It aims to shed light on the intrinsic and extrinsic factors that shape sustainable tourist behaviour. Three hundred and fourteen responses were collected quantitatively through an online survey. The research hypotheses were analysed using the Partial-least Square-Structural Equation Modelling (PLS-SEM). The path analysis revealed that perceived ecotourism design affordance significantly enhances tourist pro-environmental behaviour and destination loyalty. A similar dynamic also can be reported in the context of affordance and destination social responsibility. Surprisingly, tourist pro-environmental behaviour does not affect tourist destination loyalty. Results highlighted the need for tourism policymakers and industry players to develop ecotourism products and services that allow tourists to adapt their behaviour towards a sustainable direction.

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生态旅游设计的可感知性和目的地社会责任与游客亲环境行为和目的地忠诚度的联系探索

ABSTRACT 本研究调查了游客感知到的生态旅游设计可负担性和目的地社会责任对游客亲环境行为和目的地忠诚度的影响。研究旨在揭示形成可持续游客行为的内在和外在因素。通过在线调查收集了 314 份定量回复。研究假设采用偏最小平方结构方程模型（PLS-SEM）进行分析。路径分析显示，游客感知到的生态旅游设计负担能力会显著增强游客的环保行为和目的地忠诚度。在可负担性和目的地社会责任方面也有类似的动态报告。令人惊讶的是，游客的环保行为并不影响游客对目的地的忠诚度。研究结果表明，旅游政策制定者和行业参与者需要开发生态旅游产品和服务，让游客的行为朝着可持续的方向发展。

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来源期刊

Journal of Ecotourism Social Sciences-Geography, Planning and Development

CiteScore

6.40

自引率

12.50%

发文量

期刊介绍： The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.