Risk attitude toward epidemic and impulsive travel intention: influences on perceived helpfulness of online review

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-10-03 DOI:10.1080/10941665.2023.2289398

Qiao Sun, Feng Wu

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引用次数: 0

Abstract

ABSTRACT To comprehend the unclear mechanisms through which risk attitude toward epidemics affects perceived helpfulness of online review, this study proposes a theoretical framework based on Dual Process Theory and Construal Level Theory to observe the mechanisms. Through empirical analysis based on 456 valid questionnaires, from review readers’ information processing manner perspective, risk-averse tourists prefer a systematic manner, whereas risk-appetite ones prefer heuristics manner, which leads to significantly higher perceived helpfulness for risk-averse than for risk-appetite ones. The mechanisms through which risk attitude directly negatively affects perceived helpfulness and also indirectly attenuates perceived helpfulness through inhibiting impulsive travel intention also are unveiled. As well as the moderating effects of two temporal distances that are defined as recovering from epidemic infection and near-future travel plans are underscored. These results indicate that risk attitude and impulsive travel intention are both antecedents of perceived helpfulness and provide new theoretical insights and feasible practical implications.

查看原文本刊更多论文

对流行病的风险态度和冲动性旅行意向：在线评论对感知有用性的影响

摘要为理解疫情风险态度影响网络评论感知有用性的不明确机制，本研究提出了基于双重过程理论和构象水平理论的理论框架来观察其机制。通过对 456 份有效问卷的实证分析，从评论读者的信息处理方式来看，风险规避型游客偏好系统化方式，而风险偏好型游客偏好启发式方式，这导致风险规避型游客的感知有用性显著高于风险偏好型游客。此外，还揭示了风险态度直接对感知有用性产生负面影响，以及通过抑制冲动性旅游意向间接削弱感知有用性的机制。此外，还强调了两种时间距离的调节作用，即从流行病感染中恢复和近期旅行计划。这些结果表明，风险态度和冲动性旅行意向都是感知到的有用性的前因，并提供了新的理论见解和可行的现实意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.