Pengaruh Kemampuan Inovasi terhadap Keunggulan Bersaing pada Warung Makan di Desa Cengkong

Abstract

Cengkong Village's food booths have evolved through time to reflect the growing significance of the food industry to the region's economy and the changing tastes of local consumers. The study's objective is to examine the role that innovators' skills have in the success of Cengkong Village's food stands. This investigation used a quantitatively oriented descriptive research strategy. There were 120 participants in this research, all business owners in Cengkong Village, Karawang Regency. Samples from a population of ninety-two respondents are available for study. IBM SPSS Statistics 25 was used for the linear regression analysis in this study. The Slovin formula is used to do the computations for the samples. With a tcount of (4,970 > 1,984) and a significance level of 0.00 0.05, we find that Ha is true and Ho is false. There is a clear connection between innovation capacity and competitive advantage, and this connection is strongest at the medium level.