Research on the Development Strategy of Lijiang Ancient City from the Perspective of Smart Tourism

Abstract

Smart tourism is an inevitable trend in the current tourism development, and the combination of scenic spots and big data is a hot spot. Lijiang Ancient City seized the development opportunity and took the lead in starting the construction of smart scenic spots and achieved outstanding results. Taking Lijiang Ancient City as the main research object, this paper discusses the existing problems of Lijiang Ancient City from the perspective of smart tourism, and makes targeted suggestions for the next step of scenic spots to form competitive advantages and obtain new development.