PERAN KECERDASAN BUATAN ARTIFICIAL INTELLIGENCE (AI) DALAM INOVASI PEMASARAN

Abstract

- Marketing has become complex in the last decade with the introduction of artificial intelligence. Artificial marketing intelligence is a technique for optimal use of technology to improve customer experience. Recently, it has become essential for companies to recognize and understand customer needs and expectations regarding products and services. With the help of AI, marketers can process large amounts of data, make individual sales, and meet customer expectations. Additionally, the perception they gain about customers and their needs in a shorter time helps them to improve campaign performance and Return