Online versus offline tourism emotion: uncovering the bias pattern in online tourism emotion within theme parks

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-11-02 DOI:10.1080/10941665.2023.2293786

Zhonghao Zhang, Sunweiyu Huang, Siyu Zhang, Xiang Liu, Wei Jiang, Zihao Zheng, Junjun Zhi, Yi Long

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引用次数: 0

Abstract

ABSTRACT Online texts and images have become an important data source for investigating tourism emotion. However, tourism emotion extracted from online data cannot reflect the emotions in the real world. Few scholarly attempts have focused on the complex biases in tourism emotion based on online data. By comparing online and offline emotion, this study quantified biases in tourism emotion and explored patterns among biases. Facial expressions and texts within Disney Resort were collected. Based on facial expression recognition and text mining, several indices were proposed to measure tourism emotion and biases. Our results reveal that tourists tend to share stronger happiness, increased anger in commerce areas and exaggerated disgust in waiting areas. In addition, males show “surprise-suppress”; while females show “surprise-exaggeration” in recreation areas. Our research can help scholars reexamine previous conclusions based on online tourism emotion and provides a theoretical basis for improving the quality of online tourism emotion.

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在线与离线旅游情感：揭示主题公园内在线旅游情感的偏差模式

摘要在线文本和图像已成为研究旅游情感的重要数据源。然而，从在线数据中提取的旅游情感并不能反映真实世界中的情感。很少有学者尝试基于在线数据研究旅游情感中的复杂偏差。本研究通过比较在线和离线情感，量化了旅游情感中的偏差，并探索了偏差之间的规律。本研究收集了迪士尼度假区内的面部表情和文本。在面部表情识别和文本挖掘的基础上，提出了几种衡量旅游情感和偏差的指数。我们的研究结果表明，游客倾向于分享更强烈的快乐，在商业区愤怒情绪增加，在等候区厌恶情绪夸张。此外，男性在娱乐区表现出 "压抑惊喜"，而女性则表现出 "夸大惊喜"。我们的研究有助于学者们重新审视以往基于在线旅游情感得出的结论，并为提高在线旅游情感质量提供理论依据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.