The Impact of Banking Marketing Strategies on Improving the Efficiency of the Marketing Performance in Iraq

Abstract

This study tests the effect of banking marketing strategies on improving the efficiency of marketing performance in Iraqi banks. The study also seeks to detect the nature of the correlation between banking marketing strategies and marketing performance. The current research used the descriptive analytical method. A questionnaire was designed as a main tool for data collection. It distributed with employees in 10 Iraqi banks. Results show a significant positive correlation between banking marketing strategies and marketing performance. Results also reveal a significant effect of marketing strategies on marketing performance. Findings suggest that the researched banks have not effectively adopted growth-oriented strategies, utilizing advancements, expertise, and attracting experiences.