PERAN MEDIASI MINAT BELI PADA PENGARUH CELEBRITY ENDORSER DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

Abstract

Purpose –. This research aims to determine and analyze the influence of celebrity endorsers and social media marketing on purchasing decisions for Azarine skincare with purchase interest as an intervening variable. Design/methodology – The method used in this research is using a type of approach quantitative descriptive. The population in this study were students from the Management Study Program Faculty of Economics and Business, Universitas Muhammadiyah