Consumer adjustment spending habits due to the COVID-19 pandemic in Nakhon Ratchasima Province, Thailand

Adisak Suvittawat
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Abstract

Consumer spending fell drastically during the crisis of COVID-19 spreading. Fear of social distancing practices and outright closures for many industries led to a reduction of overtime, and unemployment and resulted in less income but higher prices. Consumer spending is the total money spent on foods and services by individuals for personal use and enjoyment. The research objective was to explore the variables of consumer adjustment in spending habits and saving patterns due to the COVID-19 crisis and to find out the associated consumer behavior patterns in the Nakhon Ratchasima Province of Thailand. The research design is quantitative method by using questionnaire as a tool. The four hundred participants provided valuable insights in consumer spending patterns. The research finding are the consumers in our research strongly agreed on the impact of the COVID-19 pandemic on the economy and consumer spending. Consumer goods were still purchased as usual but some time at a lower volume but certainly at lower quality. Hording reminded them of war time situations. The government relief program has positive effect on consumer spending by cost-of-living reduction. The only way out for low-income earners was an adjustment in spending. Due to crisis, consumers managed expenses by spending as needed.
泰国呵叻府消费者因 COVID-19 大流行而调整消费的习惯
在 COVID-19 危机蔓延期间,消费者支出急剧下降。对社会疏远做法和许多行业彻底关闭的恐惧导致加班和失业减少,从而导致收入减少但物价上涨。消费者支出是指个人为个人使用和享受而在食品和服务上花费的总金额。本研究的目的是探讨消费者因 COVID-19 危机而调整消费习惯和储蓄模式的变量,并找出泰国呵叻府的相关消费行为模式。研究设计采用定量方法,以调查问卷为工具。四百名参与者为消费者的消费模式提供了宝贵的见解。研究结果表明,参与研究的消费者非常认同 COVID-19 大流行病对经济和消费支出的影响。消费者仍然像往常一样购买消费品,但有时会减少购买量,当然质量也会下降。囤积居奇让他们想起了战争时期的情况。政府的救济计划通过降低生活成本对消费者支出产生了积极影响。低收入者的唯一出路就是调整支出。由于危机,消费者按需消费,控制支出。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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