{"title":"Aisas Model Analysis on Food Business La Maison, Medan","authors":"Tasya Natalia Wijaya, Elsa Graciana Nugareni, Almayra Audrey Sundayana, Syifa Fadila, Ira Wirasari","doi":"10.46799/jsa.v4i11.776","DOIUrl":null,"url":null,"abstract":"La Maison is a dessert shop that focuses on French desserts such as macarons, cupcakes, croissants, cookies, cakes, etc. Opened in 2011, La Maison is very well known in Medan and many of its customers request it to be open in Indonesia capital city, Jakarta. Now La Maison has opened 5 branches, two in Medan and the other three in Jakarta, Indonesia. This research is intended to analyze La Maison with the AISAS model. AISAS is an acronym for Attention, Interest, Search, Action, and Share. AISAS is used as stages or steps in promotion from the moment it captures the consumer's attention to sharing the product/service to others. The information and data is compiled by using a descriptive qualitative method that analyzes data and information and interprets it in detail. This research shows that La Maison follows AISAS steps and succeeded until the last step where buyers share positive things about La Maison desserts.","PeriodicalId":424088,"journal":{"name":"Jurnal Syntax Admiration","volume":"105 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Syntax Admiration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46799/jsa.v4i11.776","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
La Maison is a dessert shop that focuses on French desserts such as macarons, cupcakes, croissants, cookies, cakes, etc. Opened in 2011, La Maison is very well known in Medan and many of its customers request it to be open in Indonesia capital city, Jakarta. Now La Maison has opened 5 branches, two in Medan and the other three in Jakarta, Indonesia. This research is intended to analyze La Maison with the AISAS model. AISAS is an acronym for Attention, Interest, Search, Action, and Share. AISAS is used as stages or steps in promotion from the moment it captures the consumer's attention to sharing the product/service to others. The information and data is compiled by using a descriptive qualitative method that analyzes data and information and interprets it in detail. This research shows that La Maison follows AISAS steps and succeeded until the last step where buyers share positive things about La Maison desserts.
La Maison 是一家甜品店，主要经营马卡龙、纸杯蛋糕、羊角面包、饼干、蛋糕等法式甜品。La Maison 于 2011 年开业，在棉兰非常有名，许多顾客都要求在印尼首都雅加达开设分店。目前，La Maison 已开设了 5 家分店，其中两家位于棉兰，另外三家位于印尼雅加达。本研究旨在利用 AISAS 模型对 La Maison 进行分析。AISAS 是 Attention（关注）、Interest（兴趣）、Search（搜索）、Action（行动）和 Share（分享）的首字母缩写。从吸引消费者的注意力到与他人分享产品/服务，AISAS 被用作促销的阶段或步骤。信息和数据是通过使用描述性定性方法汇编的，该方法分析数据和信息，并对其进行详细解读。这项研究表明，La Maison 按照 AISAS 的步骤成功地完成了最后一个步骤，即买家分享 La Maison 甜点的正面信息。
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