Understanding Australian multiculturalism in public relations practice through a social justice lens

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2023-11-23 DOI:10.1177/2046147x231218311

Som Sengmany

引用次数: 0

Abstract

While the Australian PR discipline and industry has acknowledged the demographic realities of multiculturalism, it has yet to critically interrogate multiculturalism as an ideological concept, contested discourse and politicised practice. This paper addresses this gap by investigating how public relations (PR) practitioners and culturally and linguistically diverse (CALD) stakeholders in the Victorian government and multicultural sectors understand multiculturalism. It situates PR practice, and PR practitioners, within broader theoretical perspectives on Australian multiculturalism. In doing so, this paper contributes to knowledge in two ways: firstly, by identifying the significant deficits in existing Australian PR scholarship on multiculturalism; and secondly, by building bridges to new approaches and engaging with contemporary research and theories of multiculturalism. To this end, this paper opens up and extends the PR discipline’s ability to better engage with, and contribute to, ongoing contemporary debates on Australian multiculturalism.

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从社会公正的角度理解公共关系实践中的澳大利亚多元文化主义

尽管澳大利亚的公共关系学科和行业已经认识到了多元文化的人口现实，但还没有将多元文化作为一个意识形态概念、有争议的话语和政治化的实践进行批判性的审视。本文通过研究维多利亚州政府和多元文化部门的公共关系（PR）实践者和文化与语言多样性（CALD）利益相关者如何理解多元文化主义来弥补这一不足。本文将公共关系实践和公共关系实践者置于有关澳大利亚多元文化的更广泛的理论视角中。在此过程中，本文通过两种方式贡献知识：首先，通过识别现有澳大利亚多元文化主义公关学术研究中的重大缺陷；其次，通过建立新方法的桥梁，并与当代多元文化主义研究和理论相结合。为此，本文开辟并扩展了公关学科的能力，使其能够更好地参与并推动当代关于澳大利亚多元文化的辩论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.