PENGEMBANGAN UMKM DAN EKONOMI KREATIF MELALUI PEMBUATAN KERIPIK USUS

Abstract

Sikeyyan is a Small and Medium SizedEnterprises in Beged Village, Gayam District, BojonegoroRegency. These Small and Medium Sized Enterprises donot have social media accounts to sell online. This is whatmakes intestinal chips products not very well knownamong the public. Product marketing is also limited, onlyin the area of origin, namely Beged Village, GayamDistrict, Bojonegoro Regency. From the problem, weprovide assistance for Small and Medium SizedEnterprises starting from the aspect of product quality inthe form of procuring oil slicing machines, creating socialmedia accounts such as Instagram, Facebook, Shopee aswell as product promotion and marketing through onlinemedia. So that it can improve product quality and be ableto operate oil slicing machines independently, socialmedia, product marketing through online media toincrease the turnover of Small and Medium SizedEnterprises products and improve the welfare of ruralcommunities. The resulting output is product quality,product packaging standards for Small and Medium SizedEnterprises, promotional media and online marketingthrough social media.