Enhancing E-Tourism Business Language Proficiency: A Moroccan Perspective

Abstract

: This academic article presents a comprehensive analysis of language proficiency and communication challenges within Morocco's E-Tourism sector. Employing self-assessment surveys, interviews, and assessments, professionals in the Moroccan Tourism Industry disclosed their language competencies, revealing varying levels of proficiency influenced by factors such as education, training, and workplace exposure. The study highlights prevalent communication challenges in digital tourism platforms, with language barriers, technical issues