Olga Kanashina, Rubén Huertas Garcia, A. Jiménez-Zarco
{"title":"Fake news and youngsters’ decision journey: An evaluation of the influence of misinformation on social media","authors":"Olga Kanashina, Rubén Huertas Garcia, A. Jiménez-Zarco","doi":"10.3926/ic.2312","DOIUrl":null,"url":null,"abstract":"Purpose: Social media has changed the way users interact with each other, and has become an important part of numerous lives. However, there is an increasing flow of implausible content circulating on social media, which points to the need for some categorization and regulation. This study will examine how the proliferation of fake news on social media impacts students and their choice of university. To answer this question, market research was conducted on the precedents that affect the acceptance of fake news among university students when choosing to study for a master's degree that will help them in their professional careers.Design/methodology/approach: The study used a quantitative method. A parsimonious model of causal relationships was proposed based on scales taken from the literature, assessed by a convenience sample of students, and adjusted by structural equation modelling (SEM).Findings: Results show that the parsimonious model explains 35% of fake news acceptance and that media dependency (ISMD) and parasocial interaction (PSI) are the main direct effects, while perceived media richness (PR) has a significant indirect influence on the attitude towards fake news and, consequently, on its acceptance. Furthermore, fake news literacy plays a correct moderating role with the most relevant source of influence, SNS dependency.Research limitations: A convenience sample was used, and a parsimonious model with three antecedent factors and one mediating factor was proposed. Other social factors could have been considered, including multicultural variables.Practical implications: The results point to students' expressed dependence on social networks as the main factor explaining their attitude towards fake news, negatively moderated by students' level of knowledge about the importance of this phenomenon in social networks. Therefore, it is relevant to promote knowledge about this phenomenon among students to reduce its influence on decision-making processes.Originality/value: This paper provides a novel context for the study of the proliferation of fake news on social networks: the process of choosing a university by students addicted to the news circulating on social media.","PeriodicalId":45252,"journal":{"name":"Intangible Capital","volume":"12 1","pages":""},"PeriodicalIF":1.0000,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Intangible Capital","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3926/ic.2312","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose: Social media has changed the way users interact with each other, and has become an important part of numerous lives. However, there is an increasing flow of implausible content circulating on social media, which points to the need for some categorization and regulation. This study will examine how the proliferation of fake news on social media impacts students and their choice of university. To answer this question, market research was conducted on the precedents that affect the acceptance of fake news among university students when choosing to study for a master's degree that will help them in their professional careers.Design/methodology/approach: The study used a quantitative method. A parsimonious model of causal relationships was proposed based on scales taken from the literature, assessed by a convenience sample of students, and adjusted by structural equation modelling (SEM).Findings: Results show that the parsimonious model explains 35% of fake news acceptance and that media dependency (ISMD) and parasocial interaction (PSI) are the main direct effects, while perceived media richness (PR) has a significant indirect influence on the attitude towards fake news and, consequently, on its acceptance. Furthermore, fake news literacy plays a correct moderating role with the most relevant source of influence, SNS dependency.Research limitations: A convenience sample was used, and a parsimonious model with three antecedent factors and one mediating factor was proposed. Other social factors could have been considered, including multicultural variables.Practical implications: The results point to students' expressed dependence on social networks as the main factor explaining their attitude towards fake news, negatively moderated by students' level of knowledge about the importance of this phenomenon in social networks. Therefore, it is relevant to promote knowledge about this phenomenon among students to reduce its influence on decision-making processes.Originality/value: This paper provides a novel context for the study of the proliferation of fake news on social networks: the process of choosing a university by students addicted to the news circulating on social media.
期刊介绍:
The aim of Intangible Capital is to publish theoretical and empirical articles that contribute to contrast, extend and build theories that contribute to advance our understanding of phenomena related with management, and the management of intangibles, in organizations, from the perspectives of strategic management, human resource management, psychology, education, IT, supply chain management and accounting. The scientific research in management is grounded on theories developed from perspectives taken from a diversity of social sciences. Intangible Capital is open to publish articles that, from sociology, psychology, economics and industrial organization contribute to the scientific development of management and organizational science. Intangible Capital publishes scholar articles that contribute to contrast existing theories, or to build new theoretical approaches. The contributions can adopt confirmatory (quantitative) or explanatory (mainly qualitative) methodological approaches. Theoretical essays that enhance the building or extension of theoretical approaches are also welcome. Intangible Capital selects the articles to be published with a double bind, peer review system, following the practices of good scholarly journals. Intangible Capital publishes three regular issues per year following an open access policy. On-line publication allows to reduce publishing costs, and to make more agile the process of reviewing and edition. Intangible Capital defends that open access publishing fosters the advance of scientific knowledge, making it available to everyone. Intangible Capital publishes articles in English, Spanish and Catalan.