Happiest streaming platform on earth: The role of presumed influence in the parental control decision process

Chelsea E. Moss, T. F. Waddell
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Abstract

In accordance with the influence of presumed influence (IPI) model, parents’ views toward utilizing parental controls on video streaming platforms should be related to perceptions of content’s negative influence on children. Perceptions of child-friendliness of streaming platforms and family cohesion levels should also be expected to mediate and moderate, respectively, this relationship such that perceiving a platform as child-friendly would be negatively related to judgments of content’s negative effects on children as well as views toward using parental controls. The present survey of parents ( N = 806) generally revealed that parents believing content of specific ratings would negatively affect their child expressed greater likelihood of using parental controls on Netflix, Amazon Prime Video, and Disney+. In addition, this relationship was mediated by perceptions of platform child-friendliness but was not moderated at the second stage by family cohesion. Theoretical and practical implications are discussed.
地球上最幸福的流媒体平台假定影响在家长控制决策过程中的作用
根据假定影响(IPI)模型,家长对在视频流媒体平台上使用家长控制的看法应与内容对儿童负面影响的看法相关。对流媒体平台的儿童友好度和家庭凝聚力水平的看法也会分别调解和缓和这种关系,因此,认为平台对儿童友好的看法会与内容对儿童的负面影响的判断以及对使用家长控制的看法呈负相关。本次对家长的调查(N = 806)普遍显示,认为特定评级的内容会对孩子产生负面影响的家长更倾向于在 Netflix、Amazon Prime Video 和 Disney+ 上使用家长控制功能。此外,这种关系还受到平台儿童友好度认知的调节,但在第二阶段没有受到家庭凝聚力的调节。本文讨论了其理论和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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