Recommendations regarding technology for making an well-grounded choice of enterprise development strategy

Abstract

Introduction. Recently, more and more theorists and practitioners of management emphasize the importance of strategic planning, in particular, the formation of a development strategy, the main purpose of which is to determine directions for increasing competitiveness, which would ensure the long-term perspective of the successful functioning of the enterprise. The purpose of the paper is to study the process of making strategic management decisions; analyzing the criteria for choosing development strategies; development of the technology for the justified choice of a development strategy based on the parameters of demand and profit on the basis of the identification of selection criteria and the systematization of potentially possible types of strategies. Results. The recommended technology for the justified choice of a development strategy based on the parameters of demand and profit involves the implementation of certain stages: preparation of information support for further development of the development strategy; definition of strategic goals and tasks of development; strategic research and analysis of the competitive environment and development potential; formation of a justified set of criteria for choosing a development strategy based on demand and profit parameters; reasoned choice of strategic tools for developing a development strategy; formation of strategic development alternatives; formation of a justified development strategy and corresponding functional strategies; assessment of the level of implementation of the development strategy and strategic decisions according to performance criteria. Conclusion. The technology of formation of the development strategy is a priority element of the strategic planning system. Particular importance is attached to the methodological base, which ensures the processes of formation and implementation of planning technology, allows to achieve the goal of strategic planning in the formation of a sequence of defined justified actions, aimed at the implementation of effective functioning and long-term perspective of development.