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The Effect of Utilitarian Value and Perceived Risk on Recommendation Intention for Generative AI : Focusing on Technology Acceptance Model

Journal of Speech, Media & Communication Research Pub Date : 2023-11-30 DOI:10.51652/ksmca.2023.22.4.9
Hun Kim, Tantan Bao
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Journal of Speech, Media & Communication Research
Journal of Speech, Media & Communication Research
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