Analisis Kesediaan Membayar Pengunjung untuk Kelestarian Mangrove di Taman Wisata Graha Mangrove di Kota Bontang dengan pendekatan Non-Parametrik

Abstract

Conserving the environment and the beauty of tourist attractions certainly requires considerable costs. Therefore, visitors as users of environmental services are expected to contribute to the preservation of the environment. This study aims to estimate the value of Willingness to Pay by visitors for the conservatiobof mangrove forests in the Graha Mangrove Tourism Park in Bontang. The study was conducted in September 2022. The sample was taken using the Accidental Sampling technique, and the data were analyzed using non-parametric methods, including the Turnbull method, Kaplan Meier Turnbull method, and Spearman Karber method. The findings indicated that the average value of Willingness to Pay (WTP) using the Turnbull method resulted in an average WTP of Rp.11,000 per person. The KMT method also obtained the same result of Rp.11,000 per person, while the SK method resulted in Rp.10,800 per person. The results of this research indicate that visitors are willing to pay more than the ticket price previously set by the Graha Mangrove Tourism Park of Rp. 10,000 From the results, the average Willingness to pay was obtained at Rp. 11,000 and Rp. 1,000 is used for conservation costs. The results of this research can be a reference for managers to carry out reforms related to tourism management, especially visitor entrance ticket prices and environmental conservation efforts through the resulting average WTP.