The Effect of Chinese Consumers" Personal Value on the Intention to Purchase Eco-Friendly Products: Focusing on the Mediating Effect of Belief and the Adjusting Effect of Education
{"title":"The Effect of Chinese Consumers\" Personal Value on the Intention to Purchase Eco-Friendly Products: Focusing on the Mediating Effect of Belief and the Adjusting Effect of Education","authors":"Zhi-Hao Wang, Do-Geum Kim","doi":"10.5392/jkca.2023.23.11.528","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":184014,"journal":{"name":"JOURNAL OF THE KOREA CONTENTS ASSOCIATION","volume":"7 32","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF THE KOREA CONTENTS ASSOCIATION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5392/jkca.2023.23.11.528","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}