The moderating role of privacy concern on the relation between artificial intelligence and consumer purchase intention: An Applied Study on Telecommunication Sector in Egypt.

Abstract

Due to recent technological advancements, the number of intelligent websites and mobile applications has increased. In order to create value for both businesses and customers, the novel technological application of Artificial Intelligence is being introduced in many sectors, particularly in the telecommunications sector. With the help of Artificial Intelligence, potential customers can virtually interact with various products on online marketplaces, saving time and effort on the decision-making process. The present study aims to provide light on how privacy concerns affect the relation between Artificial Intelligence and Purchase Intention. This study employs a survey questionnaire to gather information for its comprehensive descriptive, quantitative examination. The study aims to generalize its findings across the field and investigates the moderating role of customers privacy concerns in the relation between Artificial Intelligence and Purchase Intention by statistically evaluating Purchase Intention, Artificial Intelligence using the Technology Acceptance Model (TAM), and customers privacy concerns. In order to conduct the research, 233 participants who are all Egyptian telecom customers are surveyed.