Optimizing Online Business Management in The Fashion Sector in Increasing Sales Volume

JPPI (Jurnal Penelitian Pendidikan Indonesia) Pub Date : 2023-12-05 DOI:10.29210/020232308

Nurhilalia Nurhilalia, Muhammad Yusuf, Firman Menne, Sitti Mujahida Baharuddin, Lukman Setiawan

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Abstract

Business is a business that has potential to improve the welfare of business actors. Every business actor certainly wants his sales volume to increase which means his income also increases, including online business people in the fashion sector. Unfortunately, business travel is not always easy. The number of business competitors as well as the latest trends make many online businesses in the fashion sector experience a decrease in sales volume, therefore the researcher wants to know more about "Optimizing Online Business Management in the Fashion Sector in Increasing Sales Volume". This study aims to find out how to optimize online business management so as to increase income insight that will be used for business development and business expansion so as to minimize unemployment through the required employment. The research method used is descriptive quantitative with data collection techniques through observation, interviews, documentation and questionnaires distributed through the g-form. The number of respondents is 200 who were selected by purposive sampling. The results showed that there are several proven ways to increase sales volume, namely determining the target market, product quality and assurance, store design, promotion and financial management. Through this strategy, it is known that business people who experience a decrease in sales volume can gradually increase their income again.

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优化时装业的在线业务管理，提高销售量

商业是一种有可能改善商业参与者福利的行业。每个企业经营者当然都希望自己的销售量增加，这意味着收入也会增加，包括时尚界的在线业务人员。遗憾的是，商务旅行并非总是一帆风顺。商业竞争者的数量和最新趋势使许多时尚界的在线业务销售量下降，因此，研究人员希望了解更多有关 "优化时尚界在线业务管理，提高销售量 "的信息。本研究旨在找出如何优化在线业务管理，以提高收入洞察力，并将其用于业务发展和业务扩张，从而通过所需的就业将失业率降至最低。本研究采用的是描述性定量研究方法，通过观察、访谈、文献和通过 g-form 分发的调查问卷收集数据。受访者人数为 200 人，通过目的性抽样选出。结果表明，提高销售量有几种行之有效的方法，即确定目标市场、产品质量和保证、店面设计、促销和财务管理。据了解，通过这一策略，销售量下降的商人可以逐步恢复收入增长。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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JPPI (Jurnal Penelitian Pendidikan Indonesia)

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