Conceptualizing the Impact of Digital Business Models on Privacy Concerns

Miranda Kajtazi, E. Kurti
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Abstract

Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our initial findings, we recommend that future technological development should pay central attention to privacy-preserving digital business models, by making it possible that data privacy is envisioned with the right safeguards, targeting 'invisibility' of the user.
数字商业模式对隐私问题的影响概念化
数字技术带来了价值创造、交付和获取的新形式和重组。这些新的重新配置挑战了以数字商业模式创造价值的传统观念。在此前提下,隐私问题的不断扩大提醒我们,像 Netflix、亚马逊和 Spotify 这样的数字精英组织,会根据算法剖析能力,设计以个人数据为食的技术。这样一来,隐私本身就成了他们的数字商业模式。在本文中,我们通过重点文献综述,介绍了从数字商业模式角度理解隐私问题的 4 波研究,从而从概念上理解了数字商业模式对隐私问题的影响。根据我们的初步研究结果,我们建议未来的技术发展应重点关注保护隐私的数字商业模式,通过正确的保障措施来设想数据隐私,并以用户的 "隐形 "为目标。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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