An extensive effect of religiosity on the purchasing decisions of halal products

Q1 Social Sciences
Ahmad Rafiki, Sutan Emir Hidayat, Muhammad Dharma Tuah Putra Nasution
{"title":"An extensive effect of religiosity on the purchasing decisions of halal products","authors":"Ahmad Rafiki, Sutan Emir Hidayat, Muhammad Dharma Tuah Putra Nasution","doi":"10.1108/prr-07-2022-0093","DOIUrl":null,"url":null,"abstract":"PurposeThis study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products.Design/methodology/approachThe quantitative method is used in this study. Descriptive and statistical (multiple and moderated regression) analyses are employed to test the hypothesis according to the research model. The data is collected using a cross-sectional design from 197 respondents consisting of business owners in North Sumatera, Indonesia.FindingsIt is found that both halal brand awareness and habit have a positive and significant effect on the purchasing decision of halal products. Meanwhile, religiosity significantly acts as a moderating variable in the relationship between awareness and purchasing decisions, as well as habit and purchasing decisions.Research limitations/implicationsThis study revealed the important factor of religiosity as a moderating factor in purchase decisions of halal products. The government may need to collaborate with Islamic educational institutions to raise awareness of the halal concept and product awareness. It is assumed that individuals who know about the Islamic religion will have a higher degree of awareness of halal products compared to individuals with limited knowledge of Islam; thus, providers of Islamic education play a crucial role in raising the level of awareness of halal products. Schools may serve as catalysts for the dissemination of knowledge of halal products.Originality/valueDeveloping halal product markets can be done by enhancing the religiosity level of consumers, one of them through attending formal or informal religious classes.","PeriodicalId":32387,"journal":{"name":"PSU Research Review","volume":"44 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"PSU Research Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/prr-07-2022-0093","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0

Abstract

PurposeThis study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products.Design/methodology/approachThe quantitative method is used in this study. Descriptive and statistical (multiple and moderated regression) analyses are employed to test the hypothesis according to the research model. The data is collected using a cross-sectional design from 197 respondents consisting of business owners in North Sumatera, Indonesia.FindingsIt is found that both halal brand awareness and habit have a positive and significant effect on the purchasing decision of halal products. Meanwhile, religiosity significantly acts as a moderating variable in the relationship between awareness and purchasing decisions, as well as habit and purchasing decisions.Research limitations/implicationsThis study revealed the important factor of religiosity as a moderating factor in purchase decisions of halal products. The government may need to collaborate with Islamic educational institutions to raise awareness of the halal concept and product awareness. It is assumed that individuals who know about the Islamic religion will have a higher degree of awareness of halal products compared to individuals with limited knowledge of Islam; thus, providers of Islamic education play a crucial role in raising the level of awareness of halal products. Schools may serve as catalysts for the dissemination of knowledge of halal products.Originality/valueDeveloping halal product markets can be done by enhancing the religiosity level of consumers, one of them through attending formal or informal religious classes.
宗教信仰对清真产品购买决策的广泛影响
目的 本研究旨在探讨宗教信仰对清真品牌意识与清真产品购买决策习惯之间关系的调节作用。根据研究模型,采用描述性分析和统计分析(多元回归和调节回归)来检验假设。研究结果发现,清真品牌意识和习惯对清真产品的购买决策有积极而显著的影响。同时,宗教信仰在意识与购买决策以及习惯与购买决策之间的关系中起着重要的调节作用。政府可能需要与伊斯兰教育机构合作,提高人们对清真概念和产品的认识。据推测,与对伊斯兰教了解有限的人相比,了解伊斯兰教的人对清真产品的认识程度会更高;因此,伊斯兰教育机构在提高人们对清真产品的认识水平方面发挥着至关重要的作用。学校可以作为传播清真产品知识的催化剂。原创性/价值开发清真产品市场可以通过提高消费者的宗教信仰水平来实现,其中之一是通过参加正式或非正式的宗教课程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
9.40
自引率
0.00%
发文量
23
审稿时长
24 weeks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信