Using VR for Science Communication: Presence, Message Perception, and Pro-Environmental Effects

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2023-12-28 DOI:10.1177/10755470231217535

Elizabeth Behm-Morawitz, Haejung Shin

引用次数: 0

Abstract

This research investigates the effectiveness of virtual reality (VR) as a science communication tool to promote pro-environmental change. A laboratory experiment ( N = 70) was conducted to examine the short-term effects of VR immersive video, in comparison with flat screen video, on level of presence, message perception, and cognition. Viewing the VR video produced greater levels of presence, which was associated with increased positive perceptions of the video, perceived importance of water issues, and pro-environmental attitudes, and behavioral intentions. Implications are discussed in terms of how immersive VR can be used as science communication tool.

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利用虚拟现实技术进行科学传播：存在感、信息感知和亲环境效应

本研究调查了虚拟现实（VR）作为科学传播工具在促进环境变化方面的有效性。我们进行了一项实验室实验（70 人），以考察虚拟现实沉浸式视频与平面视频相比，对临场感、信息感知和认知水平的短期影响。观看 VR 视频会产生更强的临场感，这与对视频的积极认知、对水问题重要性的认知、支持环保的态度和行为意向的增加有关。讨论了如何将沉浸式 VR 用作科学传播工具的意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.