'Morning Slaps' Da’wah: A Study on @taqy_malik Instagram Account Registers

IF 0.4 0 RELIGION
Rizki Amalia Sholihah, D. M. Rohmatulloh
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Abstract

The use of social media as a tool to convey religious thoughts has a considerable impact when carried out on/by accounts of public figures that are popular among millennials. Technological savviness and religious knowledge acquisition are not only required to be possessed by those accounts but also the creativity to engage with the audience by formulating genuine rhetorics. An example is the Instagram account of Taqiyudin Malik (@taqy_malik – hereinafter referred to as Taqy), a young Indonesian entrepreneur-preacher with around 2.4 million followers. Using sociolinguistics and netnography approaches as well as employing a descriptive qualitative method, we examined Taqy's account posts, specifically those collected in the #TamparanPagi (Morning Slaps) category. Through a register study on 12 posts, found that Taqy carried out digital da’wah in simple, humorous, and casual rhetorical ways filled with satirical irony. We categorized six categories of Taqy’s posts, namely remembering and preparing the afterlife, the Allah’s commands, the fruitfulness of ibadah, the oneness of Allah, call for marriage, and improving personalities. The finding confirms that the use of social media, specifically Instagram, can be a tool for spreading da’wah messages with no explicit impression of being patronizing or intimidating.
早晨的耳光 "达瓦:关于 @taqy_malik Instagram 账户注册的研究
利用社交媒体作为传达宗教思想的工具,在千禧一代中颇受欢迎的公众人物的账户上/通过他们的账户进行时,会产生相当大的影响。这些账户不仅需要精通技术和掌握宗教知识,还需要有创造性,能通过真正的修辞与受众互动。一个例子是拥有约 240 万粉丝的印尼年轻企业家兼传教士 Taqiyudin Malik(@taqy_malik,以下简称 Taqy)的 Instagram 账户。我们使用社会语言学和网络文学方法,并采用描述性定性方法,对 Taqy 的账户帖子进行了研究,特别是收集到的 #TamparanPagi(早晨的耳光)类别中的帖子。通过对 12 篇帖子的注册研究,我们发现塔基以简单、幽默、随意且充满讽刺意味的修辞方式开展数字达瓦活动。我们将塔基的帖子分为六类,即铭记和准备来世、真主的命令、伊卜达赫的丰硕成果、真主的唯一性、征婚和改善人格。这项研究结果证实,社交媒体(尤其是 Instagram)可以成为传播 "达瓦赫 "信息的工具,而且不会给人施舍或恐吓的明确印象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.50
自引率
25.00%
发文量
15
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