A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.50414-1132

Omar Jawabreh, Emad Al Dein Al Fahmawee, A. Jahmani, Basil J.A. Ali, Safaa S. Jahameh

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引用次数: 0

Abstract

The major purpose of this study is to investigate the characteristics that contribute to visitor happiness, with an emphasis on Aqaba, Jordan's one-of-a-kind setting. Rather than selecting volunteers at random, the researchers took into account the entire community of Aqaba tourists. About 237 of the 500 surveys returned were usable for statistical purposes. In order to categorize the responses, a seven-point Likert scale was used. We use of Smart PLS 4 forms the basis of the analytical framework. There is strong statistical support for the findings of the study. Satisfaction (SA) is heavily influenced by the elements of Availability of Activities (AA), Intends to Participate (IP), and Reason for Visiting (RV). The T value for AA is 4.128 (p 0.001), which indicates statistical significance. IP also has a high T value (7.505, p 0.001), indicating a significant impact. The T value of 4.502 for RV (p 0.001) further demonstrates its statistically significant influence. Add the moderating variable TV to the research design to see how it affects the results. With a T-value of 1.971 (p = 0.049), we see that there is an interaction effect between (AA) and (SA), with (TV) serving as a moderator. The moderate influence of (IP) on (SA) results in a T value of 0.822 (p = 0.411), which is not statistically significant. However, the T value of 4.144 (p 0.001) demonstrates the significance of the interaction between RV and SA, indicating that TV has a moderating effect on the relationship between the two variables.

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沿海和海洋旅游综合分析：评估活动、意向和游览原因对游客满意度的影响：游客类型的调节作用

本研究的主要目的是调查游客幸福感的特征，重点是约旦亚喀巴的独特环境。研究人员没有随机挑选志愿者，而是考虑到了亚喀巴游客的整体情况。在收回的 500 份调查问卷中，约有 237 份可用于统计。为了对回答进行分类，我们使用了七点李克特量表。我们使用 Smart PLS 4 作为分析框架的基础。研究结果得到了强有力的统计支持。满意度（SA）在很大程度上受活动提供情况（AA）、参与意愿（IP）和参观原因（RV）等要素的影响。AA 的 T 值为 4.128 (p 0.001)，具有统计学意义。IP 的 T 值也很高（7.505，p 0.001），表明其影响显著。RV 的 T 值为 4.502（P 0.001），进一步表明其在统计上的显著影响。在研究设计中加入调节变量 TV，看看它对结果有何影响。T 值为 1.971 (p = 0.049)，我们看到（AA）和（SA）之间存在交互效应，而（TV）起到了调节作用。IP）对（SA）的中等影响导致 T 值为 0.822 (p = 0.411)，在统计上并不显著。然而，T 值为 4.144（p 0.001），表明 RV 与 SA 之间的交互作用具有显著性，表明电视对这两个变量之间的关系具有调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.