THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.50413-1131

Pisit Potjanajaruwit

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引用次数: 0

Abstract

This research aims to: 1. Investigate the factors of Metaverse technology development for VR spa glasses and their impact on the evolution of Metaverse applications for marketing; 2. Examine how the development of Metaverse applications for marketing influences the promotion of health tourism grounded in Thailand's creative economy (BCG). This study employs a mixed-methods approach. It involves surveying 372 tourists who utilized spa and Thai massage beauty services using a questionnaire. Additionally, focus group discussions were conducted with entrepreneurs and executives instrumental in elevating the standards of medical tourism. The data were analyzed using multiple regression analysis. The findings indicate that the advancement of Metaverse technology for VR spa glasses, encompassing aspects like content, functionality, and design, has significantly influenced the development of Metaverse applications for holistic marketing. This includes sensory experience, sensational experience, thought experience, action experience, and associated experience, with a notable R2 value of 0.590. The study also revealed that the development of Metaverse applications for marketing, encompassing aspects such as sensory experience, cognitive experience, action-oriented experience, and connected experience perceptions, significantly influences the overall drive of health tourism based on the creative economy (BCG) in the country. This encompasses factors like environmental friendliness, fairness, safety, cleanliness, and convenience, with a notable R2 value of 0.509.

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发展元宇宙技术，提高健康旅游的标准

本研究旨在1.调查 VR 水疗眼镜 Metaverse 技术发展的因素及其对市场营销 Metaverse 应用演变的影响；2. 探讨市场营销 Metaverse 应用的发展如何影响泰国创意经济（BCG）中健康旅游的推广。本研究采用了混合方法。通过问卷调查了 372 名使用水疗和泰式按摩美容服务的游客。此外，还与在提高医疗旅游标准方面发挥重要作用的企业家和管理人员进行了焦点小组讨论。数据采用多元回归分析法进行分析。研究结果表明，用于 VR 水疗眼镜的 Metaverse 技术（包括内容、功能和设计等方面）的进步极大地影响了用于整体营销的 Metaverse 应用的发展。这包括感官体验、感觉体验、思维体验、行动体验和关联体验，R2 值为 0.590。研究还显示，Metaverse 营销应用的开发，包括感官体验、认知体验、行动导向体验和关联体验感知等方面，显著影响了该国基于创意经济（BCG）的健康旅游的整体推动力。其中包括环境友好性、公平性、安全性、清洁度和便利性等因素，显著的 R2 值为 0.509。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.