Optimizing passenger experience: A technological preference analysis in Turkish Airports

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-12-31 DOI:10.36096/ijbes.v5i4.460

Muhammad Humza, Umit Hacioglu

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Abstract

Aviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices. This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.

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优化乘客体验：土耳其机场技术偏好分析

以航空为导向的公司不断寻求创新方法，以提升乘客体验和行业运营效率。本研究旨在对土耳其机场乘客的技术偏好进行分类评估。本研究的目的是加强土耳其航空企业对乘客技术偏好及其基本需求的了解，并分析与乘客技术选择直接相关的乘客特征。本研究采用目的性抽样，样本数量为 455 个。数据分析采用了回归、相关和描述性统计等多种统计技术。研究结果表明，生物识别技术、个人设备使用、定制化和个性化以及流媒体和点播娱乐在很大程度上影响着旅客的技术偏好。然而，非接触式解决方案、机上 Wi-Fi 以及移动应用程序和数字服务并不影响旅客的技术偏好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Business Ecosystem & Strategy (2687-2293)

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