SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective

Abstract

Family farming provides food diversityworldwide. If, on the one hand, there is itsproductive efficiency, within the scope ofthe management of diverse cultures, on theother hand, there is the challenge in thepromotion and commercialization of familyfarming products. This article seeks to,through a Systematic Literature Review (SLR)and the use of the StArt tool, analyze theresearch published in the databases Scopusand Web of Science, so as to verify the useof social media for promotion andcommercialization in family farming. Theresults indicate that the use of social mediain family farming is beneficial, bringingpositive results, however, it lacks incentives,investments, and attention from publicpolicies.