Does social capital influence farmers’ e-commerce entrepreneurship? China’s regional evidence

IF 3.7 4区 管理学 Q2 BUSINESS
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引用次数: 0

Abstract

Rural e-commerce promotes the rapid development of the rural economy with advanced digital technology. Digital dividend attracts farmers to participate in rural e-commerce entrepreneurial activities. Using the survey data of Taobao villages in China, this study examines the impact of social capital on farmers’ participation in e-commerce entrepreneurship. The results show that social capital has a positive effect on farmers’ e-commerce entrepreneurial behavior. Additionally, different dimensions of social capital have different impacts on farmers’ e-commerce entrepreneurship. The impact of social networks and social norms on farmers’ e-commerce entrepreneurship is greater than that of social trust and social participation. The higher the educational level of farmers, the more pronounced the influence of social networks on their e-commerce entrepreneurial behavior. Moreover, we find that social capital influences farmers’ e-commerce entrepreneurship by enhancing the information capability of farmers. Information capability plays a partial mediating role in the impact of social networks and social norms on farmers’ e-commerce entrepreneurial behavior, and plays a complete mediating role in the impact of social participation. Our study emphasizes farmers’ social capital plays an important role in expanding information channels and promoting farmers’ participation in e-commerce, which provides valuable references for other countries and regions to develop rural e-commerce.

社会资本影响农民电商创业吗?中国的区域证据
摘要 农村电子商务以先进的数字技术推动农村经济快速发展。数字红利吸引农民参与农村电商创业活动。本研究利用中国淘宝村的调查数据,研究了社会资本对农民参与电子商务创业的影响。结果表明,社会资本对农民的电商创业行为有积极影响。此外,不同维度的社会资本对农民电商创业的影响也不同。社会网络和社会规范对农民电子商务创业的影响大于社会信任和社会参与。农民受教育程度越高,社会网络对其电子商务创业行为的影响越明显。此外,我们还发现社会资本通过提高农民的信息能力来影响农民的电子商务创业。在社会网络和社会规范对农民电子商务创业行为的影响中,信息能力发挥了部分中介作用,而在社会参与的影响中则发挥了完全中介作用。我们的研究强调了农民的社会资本在拓展信息渠道、促进农民参与电子商务中的重要作用,为其他国家和地区发展农村电子商务提供了有价值的参考。
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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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