Assessing the intention to uptake MaaS: the case of Randstad

IF 5.1 3区工程技术 Q1 TRANSPORTATION

European Transport Research Review Pub Date : 2024-01-02 DOI:10.1186/s12544-023-00625-x

Iria Lopez-Carreiro, Andres Monzon, Elena Lopez

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Abstract

Mobility as a Service (MaaS) has recently gained popularity as an opportunity to encourage a more sustainable mobility model and improve urban liveability. Today, it is still uncertain if travellers are willing to uptake MaaS and transform their habits. In the paper, we explore individuals’ behavioural intention based on a survey comprising 418 respondents in the metropolitan area of Randstad (The Netherlands). The application of a Structural Equation Model allows to uncover a series of explanatory (attitudinal and personality) factors relevant for MaaS acceptance. Then, a cluster analysis determines four profiles of travellers in relation to their intention to embrace this new solution: ‘Short-duration commuters’, ‘Active travellers’, ‘Traditional car-supporters’, and ‘MaaS admirers’. Overall, we identify three main barriers for the potential adoption of MaaS: low willingness to combine different modes of transport, low affinity with technology, and low reliability on the new mobility services. We also recognise that low environmental concerns seem to frustrate individuals’ innovativeness.

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评估采用 MaaS 的意向：Randstad 案例

移动即服务（MaaS）作为鼓励更可持续的移动模式和改善城市宜居性的契机，近来广受欢迎。如今，旅行者是否愿意接受 MaaS 并改变自己的习惯仍是个未知数。本文通过对荷兰兰斯塔德（Randstad）大都市区 418 名受访者的调查，探讨了个人的行为意向。通过应用结构方程模型，我们发现了一系列与 MaaS 接受度相关的解释性（态度和个性）因素。然后，通过聚类分析确定了与接受这种新解决方案的意向相关的四种旅行者特征："短时通勤者"、"积极旅行者"、"传统汽车支持者 "和 "MaaS 崇拜者"。总的来说，我们发现了潜在采用 MaaS 的三个主要障碍：结合不同交通方式的意愿低、对技术的亲和力低以及新交通服务的可靠性低。我们还认识到，对环境问题的低关注度似乎阻碍了个人的创新能力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Transport Research Review Engineering-Mechanical Engineering

CiteScore

8.60

自引率

4.70%

发文量

审稿时长

13 weeks

期刊介绍： European Transport Research Review (ETRR) is a peer-reviewed open access journal publishing original high-quality scholarly research and developments in areas related to transportation science, technologies, policy and practice. Established in 2008 by the European Conference of Transport Research Institutes (ECTRI), the Journal provides researchers and practitioners around the world with an authoritative forum for the dissemination and critical discussion of new ideas and methodologies that originate in, or are of special interest to, the European transport research community. The journal is unique in its field, as it covers all modes of transport and addresses both the engineering and the social science perspective, offering a truly multidisciplinary platform for researchers, practitioners, engineers and policymakers. ETRR is aimed at a readership including researchers, practitioners in the design and operation of transportation systems, and policymakers at the international, national, regional and local levels.