Diminishing role of regional uniqueness in preference to shop online amid COVID-19: a longitudinal analysis

IF 4.4 3区管理学 Q2 BUSINESS

Service Business Pub Date : 2024-01-02 DOI:10.1007/s11628-023-00551-x

Buraj Patrakosol

引用次数: 0

Abstract

Online shopping has been widely adopted during the COVID-19 pandemic due to its safety and convenience. Despite early studies validating increased online shopping, the impact of regional uniqueness was largely underexplored. This longitudinal study examines the interplay between regional uniqueness and online shopping trends, employing social cognitive theory as the foundation. The analysis of over 112,000 observations from 2018 to 2021 on comScore revealed that the influence of regional uniqueness on online shopping deteriorated during the pandemic. These results not only fortify social cognitive theory but also carry practical implications, signaling the need for additional research.

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在 COVID-19 中，地区独特性在网上购物偏好中的作用逐渐减弱：纵向分析

在 COVID-19 大流行期间，网上购物因其安全和方便而被广泛采用。尽管早期的研究证实了网上购物的增加，但地区独特性的影响在很大程度上未得到充分探讨。本纵向研究以社会认知理论为基础，探讨了地区独特性与网上购物趋势之间的相互作用。通过对 comScore 上从 2018 年到 2021 年超过 112,000 个观察结果的分析发现，地区独特性对网购的影响在大流行期间有所恶化。这些结果不仅巩固了社会认知理论，而且具有实际意义，表明有必要开展更多研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Service Business Multiple-

CiteScore

9.10

自引率

18.60%

发文量

期刊介绍： The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.