Field testing Australian bat lyssavirus risk communication resources

IF 1.4 4区 医学 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Alexandra M. Uren, Megan K. Young
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引用次数: 0

Abstract

Issue Addressed

Australian bat lyssavirus (ABLV) is a fatal zoonosis, which can be transmitted to humans through scratches or bites from infected bats. Currently, there is a lack of research evaluating risk communication resources about ABLV or the dangers from handling bats. The purpose of this study was to field test resources aimed at educating the public about risks to humans and bats from human-bat interaction, then update these resources based upon feedback to ensure they were relevant and appropriately targeted to the public.

Methods

Thirteen semi-structured interviews with a purposive sample of participants chosen for maximum variation of age and sex were conducted. Two investigators analysed the data independently using a deductive approach and then came to consensus by discussion.

Results

The main themes were a wide-ranging level of knowledge and opinions about bats, the resources having an effect on people, and messaging in relation to children and pets being particularly important.

Conclusion

This study highlighted the complexities of risk communication to a broad audience with varied experience and knowledge about bats, and the importance of evaluation prior to implementation to ensure risk communication is relevant and appealing to the intended audience.

So What?

Field testing of health education material prior to implementation is an effective way to ensure key messages are understood, and is important when communicating about fatal but preventable zoonoses such as ABLV.

实地测试澳大利亚蝙蝠伊蚊病毒风险交流资源。
解决的问题:澳大利亚蝙蝠黏液病毒(ABLV)是一种致命的人畜共患病,可通过被感染蝙蝠抓伤或咬伤传染给人类。目前,缺乏对有关 ABLV 或处理蝙蝠的危险性的风险交流资源进行评估的研究。本研究的目的是实地测试旨在教育公众有关人与蝙蝠互动给人类和蝙蝠带来的风险的资源,然后根据反馈意见更新这些资源,以确保它们与公众相关并具有适当的针对性:对参与者进行了 13 次半结构式访谈,根据年龄和性别的不同有目的性地抽取样本。两名调查人员采用演绎法独立分析数据,然后通过讨论达成共识:主要的主题是:人们对蝙蝠的了解程度和看法各不相同,蝙蝠资源对人们产生了影响,与儿童和宠物有关的信息传播尤为重要:这项研究强调了向具有不同经验和蝙蝠知识的广大受众进行风险交流的复杂性,以及在实施前进行评估以确保风险交流对目标受众具有相关性和吸引力的重要性。所以呢?在实施前对健康教育材料进行实地测试是确保关键信息被理解的有效方法,对于传播致命但可预防的人畜共患病(如 ABLV)非常重要。
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来源期刊
Health Promotion Journal of Australia
Health Promotion Journal of Australia PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
3.10
自引率
10.50%
发文量
115
期刊介绍: The purpose of the Health Promotion Journal of Australia is to facilitate communication between researchers, practitioners, and policymakers involved in health promotion activities. Preference for publication is given to practical examples of policies, theories, strategies and programs which utilise educational, organisational, economic and/or environmental approaches to health promotion. The journal also publishes brief reports discussing programs, professional viewpoints, and guidelines for practice or evaluation methodology. The journal features articles, brief reports, editorials, perspectives, "of interest", viewpoints, book reviews and letters.
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