Do millennials’ personalities and smartphone use result in materialism? The mediating role of addiction

IF 3.5 Q2 BUSINESS
Christine Nya-Ling Tan
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引用次数: 0

Abstract

Purpose

This paper aims to use the five-factor model’s (FFM: emotional instability, introversion, openness to experience, agreeableness and conscientiousness) personality traits and the need for arousal to explain millennials’ habitual and addictive smartphone use and resultant materialistic inclinations. The study also test the mediating role of addictive use in the relationship between habitual use and materialism.

Design/methodology/approach

Participants’ self-reported data (n = 705) from a sample of millennials were gathered using a cross-sectional survey approach conducted in Malaysia and studied using structural equation modelling with partial least squares (PLS-SEM).

Findings

The results discover that emotional instability, openness to experience, agreeableness and need for arousal have a significant influence on habitual smartphone use. Conversely, introversion and conscientiousness have no significant impact on habitual use. Fascinatingly, millennials’ habitual use positively influences their materialism. Furthermore, addictive smartphone use positively affects materialism and mediates the relationship between habitual use and materialism.

Originality/value

The FFM, a prominent personality trait model, has been used in numerous studies to predict usage intention. However, the particular dimension of the FFM personality traits that drive habitual and addictive smartphone use to trigger materialistic tendencies among millennials needs to be exposed in an emerging market context. The results emphasise the need to consider this demographic’s personalities when attempting to comprehend how habitual use and materialism occur. This study also provides practitioners with helpful information in creating targeted interventions to encourage healthy smartphone use behaviours and reduce possible adverse effects related to addictive smartphone use and materialistic attitudes.

千禧一代的个性和智能手机的使用会导致物质主义吗?成瘾的中介作用
目的 本文旨在利用五因素模型(FFM:情绪不稳定性、内向性、经验开放性、合意性和自觉性)的人格特质和唤醒需求来解释千禧一代习惯性使用和成瘾性使用智能手机以及由此产生的物质主义倾向。研究还检验了上瘾性使用在习惯性使用与物质主义之间关系中的中介作用。研究结果结果发现,情绪不稳定性、对经验的开放性、合意性和唤醒需求对习惯性使用智能手机有显著影响。相反,内向性和自觉性对习惯性使用智能手机没有显著影响。有趣的是,千禧一代的习惯性使用会对他们的物质主义产生积极影响。此外,成瘾性智能手机使用会对物质主义产生积极影响,并在习惯性使用和物质主义之间起到中介作用。然而,FFM 人格特质中促使千禧一代习惯性和成瘾性使用智能手机并引发物质主义倾向的特定维度需要在新兴市场背景下加以揭示。研究结果强调,在试图理解习惯性使用和物质主义是如何产生的时候,有必要考虑这一人群的个性特征。这项研究还为从业人员提供了有用的信息,帮助他们制定有针对性的干预措施,鼓励健康的智能手机使用行为,减少与智能手机成瘾使用和物质主义态度相关的可能不良影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
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