Promoting sport organisations inclusivity initiatives: tailored message frames and audience selection to drive change and attitude towards team

IF 3.7 1区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Sport Management Review Pub Date : 2023-12-28 DOI:10.1080/14413523.2023.2297472

Rory Mulcahy, David Fleischman, Peter English, Emma Florence, Retha Scheepers, Malin Sofia Roennberg

引用次数: 0

Abstract

Sporting organisations are increasingly marketing their LGBTQI+ initiatives. However, limited research provides insights and guidance on how to effectively communicate these initiatives to improve ...

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促进体育组织的包容性举措：量身定制的信息框架和受众选择，以推动对团队的态度和变化

体育组织越来越多地宣传其 LGBTQI+ 计划。然而，对于如何有效地宣传这些举措以改善体育活动，只有有限的研究提供了见解和指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sport Management Review Multiple-

CiteScore

9.00

自引率

7.30%

发文量

期刊介绍： Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.