Startup engagement: a strategy framework for established companies

IF 3 Q2 MANAGEMENT
Raoni Barros Bagno, Gina Colarelli O’Connor, Mario Sergio Salerno, Julio Cezar Fonseca de Melo
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引用次数: 0

Abstract

Purpose

Established companies often engage with startups as a way to improve their innovation performance. While there has been extensive discussion on the reasons, modes, and expected outcomes of these initiatives, there is still a need to understand more about how corporate engagements with startups (CEwS) evolve and how they can enhance a company’s innovation capability. This study proposes a framework of engagement strategies, discussing their purposes and implications to understand the subject better.

Design/methodology/approach

This study involved managers from twelve large, established companies across various sectors. The authors used a multicase approach to analyze their experiences and offer a framework for corporate-startup engagement.

Findings

The framework for corporate-startup engagement consists of four main strategies: (1) innovative improvement, (2) R&D expansion, (3) more value to corporate venture capital and (4) ecosystem articulation. The authors found that ecosystem articulation, which combines the potentials of the other three strategies, is the most sophisticated approach.

Originality/value

This study offers a systematic view of the CEwS phenomenon, identifying the various modes of engagement, the reasons for adopting each one and potential ways to advance and improve them. For managers, the study reveals the CEwS as a lever to build innovation capabilities over time.

初创企业的参与:成熟企业的战略框架
目的老牌企业经常与初创企业合作,以此来提高其创新绩效。虽然人们对这些举措的原因、模式和预期结果进行了广泛讨论,但仍有必要进一步了解企业与初创企业的合作(CEwS)是如何发展的,以及它们如何能提高企业的创新能力。本研究提出了一个参与战略框架,讨论了这些战略的目的和影响,以便更好地理解这一主题。作者采用多案例方法分析了他们的经验,并提供了一个企业与初创企业接触的框架。研究结果企业与初创企业接触的框架包括四个主要战略:(1)创新改进;(2)研发扩张;(3)为企业风险资本创造更多价值;(4)生态系统衔接。作者发现,生态系统衔接结合了其他三种战略的潜力,是最复杂的方法。 原创性/价值这项研究对创业企业和初创企业现象提供了一个系统的视角,确定了各种参与模式、采用每种模式的原因以及推进和改进这些模式的潜在方法。对于管理者而言,本研究揭示了 CEwS 是一种随着时间推移建立创新能力的杠杆。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
0.00%
发文量
17
审稿时长
30 weeks
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