Evaluating Computer Interactions and Infographics Usability: Analyzing Individual’s Performance through Viewing Patterns

Abstract

Computer interactions and infographics are important to represent and communicate complex information. The impact of visualization and its effect on learning the results of interaction with multimedia instruction reveals a great deal. Eye tracking is the method used to examine the graphical processing. Therefore, the present study aims to examine computer interactions and infographic usability by conducting verbal and visual performances test on undergraduates. The 62 undergraduate females were recruited as the study sample and presented the video of Napoleon's march to Moscow. This study identifies how long, where, and in what order or when accompanied with text and what’s the participant's pattern on Minard maps. The performance test scores and the verbal visual learning style rating included the visual and verbal variables. The tools that are used to enhance the results are heat maps, cluster and scan paths. The 62 undergraduate females results shows that there is a fundamental difference in verbal and visual learning participants in viewing pattern on the heat map. The heat maps, clusters, and scan paths were combined for the distinct groups to provide a more complete picture of viewing patterns using Tobii Studio Software. The study results indicate that visual content was remembered by most of the participants and also indicated that the visual effects in multimedia learning environments and can be utilized to improve the multimedia design. Therefore, the study concluded that infographic and computer interactions are an effective approach for enhancing the understanding and usability of students.