Differences in sustainable nutrition behaviour of different generations of Czech consumers

IF 1.2 Q4 BUSINESS

Entrepreneurship and Sustainability Issues Pub Date : 2023-12-01 DOI:10.9770/jesi.2023.11.2(2)

Eva Jaderná, Alena Srbová

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引用次数: 0

Abstract

. Sustainable behaviour in everyday life is a key aspect of sustainable development. Consumers can be the initiators of sustainability in their purchases, consumption behaviour and long-term investment decisions. This article focuses not only on the area of nutrition, which plays an essential role in increasing the impact of consumption behaviour on sustainable development. Nutrition and its sustainability are perceived differently by different generations. The article presents the results of a questionnaire survey of Czech consumers. The sample of 1000 respondents provides relevant answers to the research questions, namely, which generation buys more sustainable products and whether there is a significant difference between generations in the sustainability of nutrition. The results show that younger generations tend to purchase sustainable products to a greater extent. They are also more likely to be vegan or vegetarian than older generations, although still, the proportion of vegans and vegetarians in the Czech Republic is negligible. In contrast to this trend towards sustainability in nutrition among the younger generation is the reduction in meat consumption, which is most pronounced among those aged 55-64

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不同年代捷克消费者的可持续营养行为差异

.日常生活中的可持续行为是可持续发展的一个重要方面。消费者可以在购买、消费行为和长期投资决定中成为可持续发展的倡导者。本文不仅关注营养领域，因为营养在增强消费行为对可持续发展的影响方面发挥着至关重要的作用。不同年代的人对营养及其可持续性有不同的看法。文章介绍了对捷克消费者的问卷调查结果。1000 名受访者的样本为研究问题提供了相关答案，即哪一代人购买更多可持续产品，以及各代人在营养的可持续性方面是否存在显著差异。结果表明，年轻一代更倾向于购买可持续产品。与老一代人相比，他们也更有可能成为素食主义者或纯素主义者，尽管在捷克共和国，素食主义者和纯素主义者的比例仍然微不足道。与年轻一代在营养方面的可持续性趋势形成鲜明对比的是肉类消费的减少，这在 55-64 岁的人群中最为明显。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Entrepreneurship and Sustainability Issues BUSINESS-

自引率

5.90%

发文量

审稿时长

20 weeks

期刊介绍： ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES ISSN 2345-0282 (online) is a peer-reviewed scientific journal, serving as a platform to foster multi/interdisciplinary innovations that bring together the research communities and the end-users being affected. It is where theory meets practice, evident in the authors being experts across the industrial value chain – including business visionaries, regulatory and standards bodies, and especially pan-European networking through public and private sector partnerships (PPPs). Accepted papers present outcomes of initiatives and findings across all fields of science and technology, especially social sciences and humanities. Multi/interdisciplinary approach is encouraged. Recent additions to the already well-accomplished editorial board includes experts from the energy and information and communication technologies (ICT) sectors, particularly focused on advances to the state of the arts in environmental sustainability developments. This journal publishes original research papers that are rich with case studies of modern demonstrations, presenting innovative solutions to socio-economic and socio-technical problems that plague modern societies. It is a journal that is positioned as collaborative platform where theory meets practice, which is accomplished by publishing authors who’ve uncovered new linkages between data formulation and the underpinning theories, cases, observations, and validated hypotheses arising from the analysis of that data. ESI journal scope includes as well a particular focus on the business development side of smart electricity grids regarding financial or innovative technological aspects surrounding: renewable production, energy storage and management, construction materials, retrofitting, urban planning, and the trading of actors within emerging markets affected by energy supply and demand tradeoff.