Meeting in the Middle: Sociophonetic Convergence of Bad Bunny and J Balvin’s Coda /s/ in Their Artistic Performance Speech

Abstract

The artistic performance of identity by top Latin music artists can be heard on many Top-40 US radio stations, since, as of July 2023, 20% of the Billboard Hot 100 is (Spanish language) Latin music. This study aims to determine the variants found in the pronunciation of coda /s/, a robust phonetic differentiator of regional and social dialects, in the top songs versus in the spontaneous speech of the two top Latin music artists in the global market. Are Bad Bunny and J Balvin holding to the pronunciation of their respective regional variety in their artistic performance speech (APS, my term) or are they shifting to a different pronunciation? What motivations might cause a difference in the pronunciation of their APS and spontaneous speech? Bad Bunny and J Balvin’s pronunciation of coda /s/ is analyzed in depth as sociophonetic data: their performances of songs from 2018 to 2020 that charted at the top of the Hot Latin Songs Billboard chart as well as on The Billboard Hot 100 chart, and their spontaneous speech from their most-viewed Spanish-language interviews and Instagram Live recordings on YouTube recorded between 2018 and 2020. Bad Bunny overwhelmingly used deletions (∅) in his spontaneous speech—which is typical of an island Puerto Rican—but used a statistically significant amount of maintenance of the sibilant [s] and its aspirated variant [h] in his APS (p < 0.0001). J Balvin primarily used [s] in his spontaneous speech—which is typical of Medellín, Colombia—but used about 50/50 [s] and (∅) in his APS. They are both shifting to a different pronunciation in their APS and converging towards each other, and the difference is statistically significant (p < 0.0001). This dialect convergence could be the beginning of an identity-based pan-Latinx dialect leveling that is, on the one hand, the “in-crowd” pronunciation with covert prestige but, on the other hand, is part of the formation of an evolving multi-regional connector variant diffused through popular music and pop culture.