EVOLUTION OF ECONOMIC MAN MODELS AND THE PRACTICE OF MAKING CONSUMER DECISIONS IN THE POST-INDUSTRIAL ECONOMY

Abstract

The article discusses conceptual ideas about human economic behavior; models of a person making consumer decisions, studied within various economic schools and by modern research-ers, were analyzed, materials on systemic deviations from rational choice in the practice of making consumer decisions were summarized and systematized. A new model of the human homo impresional is proposed that can clarify the description of consumer behavior