Machine metaphors in 2020 USA electioneering campaign: a cognitive aspect

Q2 Arts and Humanities

Studies About Languages Pub Date : 2023-12-22 DOI:10.5755/j01.sal.1.43.35102

Olha Lapka

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引用次数: 0

Abstract

The conceptual metaphor is a major persuasive tool in political discourse. Therefore, the aim of the research is to analyze the realization of van Dijk’s Ideological Square strategies with the help of machine conceptual metaphors used by the presidential candidates during the 2020 electioneering campaign. The data of the research comprise 99 political speeches delivered by Donald Trump and Joe Biden at rallies. Consequently, the following methods of linguistic analysis were used: a Critical Discourse Analysis, a Conceptual Metaphor Analysis in the form of the method of the reconstruction of conceptual mappings, a comparative method, a contextual analysis, and statistical methods. As a result, the analysis demonstrated that conceptual metaphors, which were identified in the corpus, play an important role in realizing the Ideological Square strategies with persuasive goals. Apart from that, it was established that the conceptual metaphor ECONOMY IS A MACHINE is predominant in Donald Trump’s and Joe Biden's discourses. In addition, the data analysis showed that the majority of metaphors were used to highlight the candidate’s own positive sides while exaggerating his opponent’s disadvantages.

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2020 年美国竞选活动中的机器隐喻：认知层面

概念隐喻是政治话语中的重要说服工具。因此，本研究旨在借助总统候选人在 2020 年竞选活动中使用的机器概念隐喻，分析范戴克的意识形态广场策略的实现情况。研究数据包括唐纳德-特朗普（Donald Trump）和乔-拜登（Joe Biden）在集会上发表的 99 篇政治演讲。因此，本研究采用了以下语言分析方法：批判性话语分析、概念隐喻分析（概念映射重建法）、比较法、语境分析和统计方法。分析结果表明，在语料库中发现的概念隐喻在实现具有说服力的意识形态广场战略中发挥着重要作用。此外，还确定了概念隐喻 "经济是一台机器 "在唐纳德-特朗普和乔-拜登的话语中占主导地位。此外，数据分析显示，大多数隐喻都被用来突出候选人自身的积极面，同时夸大对手的不利面。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Studies About Languages Social Sciences-Linguistics and Language

CiteScore

0.60

自引率

0.00%

发文量

审稿时长

32 weeks

期刊介绍： The journal aims at bringing together the scholars interested in languages and technology, linguistic theory development, empirical research of different aspects of languages functioning within a society. The articles published in the journal focus on theoretical and empirical research, including General Linguistics, Applied Linguistics (Translation studies, Computational Linguistics, Sociolinguistics, Media Linguistics, etc.), Comparative and Contrastive Linguistics. The journal aims at becoming a multidisciplinary venue of sharing ideas and experience among the scholars working in the field.