Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level

IF 5.9 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Management Information Systems Pub Date : 2023-12-11 DOI:10.1080/07421222.2023.2267313

Yoonseock Son, Wonseok Oh

引用次数: 0

Abstract

Although digitalization is a prevalent strategy in reward programs, a minimal amount is known regarding the relationship between reward app usage and reward redemption behaviors. The enhanced avail...

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忠诚度数字化：移动技术对奖励兑换和参与度的影响

尽管数字化是奖励计划中的一种普遍策略，但关于奖励应用使用与奖励兑换行为之间的关系，我们所知甚少。增强的效用……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Management Information Systems 工程技术-计算机：信息系统

CiteScore

10.20

自引率

13.00%

发文量

审稿时长

6 months

期刊介绍： Journal of Management Information Systems is a widely recognized forum for the presentation of research that advances the practice and understanding of organizational information systems. It serves those investigating new modes of information delivery and the changing landscape of information policy making, as well as practitioners and executives managing the information resource.