Raymond P. Fisk, Sertan Kabadayi, Karim Sidaoui, Rodoula H. Tsiotsou
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引用次数: 0
Abstract
Purpose
The purpose of this commentary is to complete the synthesis of the United Nations 17 Sustainable Development Goals (SDGs) into Seven Commentaries on Service Research Themes developed by ServCollab and the Journal of Services Marketing. As an approach to achieving SDG #17, ServCollab’s collaborative logic and design perspective for collaboration services for sustainable development partnerships are presented.
Design/methodology/approach
Collaboration is ServCollab’s Service Research Theme #7, which reframes the UN SDG meta goal #17 of Partnerships. In prior ServCollab research, four possible human interactions were identified: conflict, competition, cooperation and collaboration. Only the shared purpose of collaboration enables elevating the human experience.
Findings
The authors found no published service research that studied SDG #17, which means there are huge opportunities for service research on the role of collaboration in service systems. The alignment between the UN SDGs and ServCollab’s goals is explored. A research agenda for service research and SDG goals was proposed for collaborative communications, collaborative technologies and collaborative projects.
Practical implications
Practical ideas are offered for serving humanity through collaboration. Collaborations are the only practical solutions to humanity’s myriad sustainable development problems.
Social implications
When the United Nations developed its first 16 SDGs, they knew that accomplishing these goals required complex collaborations. That is why SDG #17 is Partnerships. ServCollab’s serving humanity logic applies collaboration to all social settings (large or small) where working together can sustain and regenerate the service ecosystem of Planet Earth.
Originality/value
This commentary describes a unique approach to building collaborative capacity for conducting service research projects for sustaining and regenerating the service ecosystem of Planet Earth.
这篇评论的目的是将联合国17个可持续发展目标(sdg)整合成ServCollab和《服务营销杂志》(Journal of Services Marketing)开发的7篇服务研究主题评论。作为实现可持续发展目标#17的一种方法，ServCollab提出了可持续发展伙伴关系协作服务的协作逻辑和设计视角。设计/方法论/方法协作是ServCollab的服务研究主题#7，它重新定义了联合国可持续发展目标的元目标#17——伙伴关系。在ServCollab之前的研究中，确定了四种可能的人类互动:冲突、竞争、合作和协作。只有共同的合作目标才能提升人类的体验。研究结果:作者没有发现任何关于可持续发展目标#17的已发表的服务研究，这意味着关于服务系统中协作作用的服务研究有巨大的机会。探讨了联合国可持续发展目标与ServCollab目标之间的一致性。针对协同通信、协同技术和协同项目，提出了服务研究和可持续发展目标的研究议程。实际意义通过合作为人类服务提供了切实可行的思路。合作是解决人类无数可持续发展问题的唯一切实可行的办法。当联合国制定其首批16个可持续发展目标时，他们知道实现这些目标需要复杂的合作。这就是为什么可持续发展目标#17是伙伴关系。ServCollab的服务人类逻辑将协作应用于所有社会环境(或大或小)，在这些环境中，共同努力可以维持和再生地球的服务生态系统。原创性/价值本评论描述了一种独特的方法，以建立开展服务研究项目的合作能力，以维持和再生地球的服务生态系统。
期刊介绍：
■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
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